Date of Last Update: May 13, 2020

This Privacy Policy (“Policy”) describes how Reach Mobile (“we” “our” or “us”) will collect, access, use, or disclose your personal information. It applies to all of our products, services, applications, and websites (“Services”). Some of our Services may be covered by different privacy policies and, in the event of a conflict between this Policy and another Reach Mobile privacy policy, the product or service-specific policy governs. This Policy is also incorporated by reference into the Terms of Service that govern your use of the Services (collectively, the “Terms”).

Our collection, use, access, disclosure, and safeguarding of your personal information is subject to U.S. law.


Personal information. Personal information is information that we directly associate with a specific person or entity (for example, name; addresses; telephone numbers; email address; username; password; call records; wireless device location). Personal information does not include “de-identified,” “anonymous,” or “aggregate” information” that could not be associated with a specific person or entity.

Customer Proprietary Network Information (CPNI). CPNI is a type of personal information that is generated in connection with the telecommunications services we provide to you. CPNI includes, for example, call details, call location information, and certain information about your rate plans and features. CPNI does not include your name, address, and phone number.

Network and device information. We may collect information about your use of our network (or other carriers’ networks when roaming domestically and internationally) and the device(s) associated with your account, network data related to Wi-Fi usage, and performance information, as well as data relating to your use of our website, applications and other products and services.

Location Data. We may collect your device’s location whenever it is turned on (subject to coverage limitations).

Performance and Diagnostic Data. We may collect performance and diagnostic data about your use of our network, networks you roam on, Wi-Fi services, or your device. For example, we may collect information about the performance of the device, signal strength, dropped calls, data failures, battery strength and other device or network performance issues. We may also collect information about applications on your device, the fact that an application has been added, when an application is launched or fails to launch, and length of time an application has been running


There are several ways in which Reach Mobile collects personal and other information about you.

Information you give us: The personal information we collect includes information you provide to us, such as your name, postal address, telephone number, e-mail address, username, password, date of birth, social security number or other government identification number, demographics, activities, location information, payment information, and personal preferences. You may give us information in a variety of ways, including when you sign up for or use Reach Mobile Services, communicate with customer care, pay for services, establish or modify an online account on, post user-generated content, including comments, to or on any of our Services, use a device on our network or otherwise enter information on our website. Third-party providers whose sites are featured on and accessed via our website may collect information as well. Such collection and use of your information is governed by the third party’s privacy policy.

If we have trouble processing your order, the contact information you provide is used to get in touch with you. We also use this contact information to provide you with updates regarding your current phone or service and to provide you with information about Reach Mobile promotions and special offers.

Reach Mobile may offer the opportunity to participate in contests, giveaways, or other similar promotions we sponsor. Except as explained otherwise in the rules for a particular contest, giveaway, or promotion, any personal information you provide will be used in accordance with this Policy.

Information we automatically collect: We automatically receive certain types of information whenever you use our Services. We may collect information about your device such as the type, version of operating system, signal strength, whether it is on and how it is functioning, as well as information about how you use the device and services available through it, such as your call, text message, and data usage and history, your location, web sites you have visited, applications purchased, downloaded or used and other similar information.

We may link information we collect automatically with personal information, such as information you give us at registration and check out. We may use systems or tools to follow your use of our Services and other applications, including using cookies, web beacons and other mechanisms, along with analysis of network and device information. For example, we may allow collection by analytic service provider(s) of site click-stream and cookie data to help us track aggregate and individual use of our Services. We sometimes use cookies to enable features on our sites, such as the ability to save your shopping cart, set preferences, or serve ads to you. The information we receive through cookies, web beacons, and other mechanisms may enable us to recognize users across devices, such as smartphones, computers, tablets, or related browsers.

Advertisers, ad networks, and other third parties that serve ads on our sites may also use their own mechanisms, including cookies. These third party cookies or tools are governed by the privacy policies of the entities placing the ads and not by this policy.

Finally, when your device’s web browser utilizes our data services to access websites other than our own, we automatically capture information associated with your browsing activities, and measure and monitor network and Internet connection performance, throughput, latency, and similar network data.

Information from other sources:  We may obtain information about you from outside sources and add it to or combine it with your account information. For example, we may receive background information from third-party sources in connection with employment opportunities. We also may use commercially available demographic and marketing information from third parties to help us better serve you or inform you about products or services that we think will be of interest to you. We may also purchaseor obtain personal information from others.


We use personal information for a variety of purposes, including providing you with Services. We may use your personal information to do things like:

  • Route your calls or messages or otherwise provide you with service.
  • Determine the appropriate pricing for your service.
  • Process your orders.
  • Provide and bill for products and services you purchase and charge to your account.
  • Deliver and confirm products and services you obtain from us.
  • Verify your identity and maintain a record of your transactions and interactions with us.
  • Develop or inform you of new products and services.
  • Anonymize or aggregate personal information for various purposes like market analysis or traffic flow analysis and reporting.
  • Monitor, evaluate or improve our products, Services, systems or networks.
  • Customize or personalize your experience with our Services.
  • Customize or personalize online advertising to bring you information about products and services of Reach Mobile or others that may interest you, including co-branded offers.
  • Tell you about products or services from Reach Mobile or others that better meet your needs. More specifically, and as permitted by law, Reach Mobile may use e-mail, telemarketing, direct mail and wireless messages to inform you about products or services we think will interest you.
  • Protect our rights and property and those of our customers.
  • Investigate or prevent fraud or network abuse.
  • Respond to legal process and emergencies, including providing 911 service.

We may share information that is de-identified or in an aggregated form that could not be associated with or identify you in order to:

  • Conduct market or traffic flow analysis and reporting or produce or facilitate production by others of business and marketing reports to share with third parties. If you do not wish for us to use your information to produce de-identified and aggregated data sets in the reports we share with third parties, you may opt out at any time.
  • With your opt-out consent only, customize or personalize advertising based on information we collect about your use of your wireless device in order to provide wireless service to you. For example, we may use information about your mobile web browsing or use of mobile applications to deliver advertisements tailored to your interests, and we may share de-identified information about your use of your device with third parties so that they can tailor advertising to your interests based on that information.


We do not share personal information with third parties other than as follows:

With Your Consent. We may disclose Personal Information about you to third-parties with your consent. We may obtain your consent in writing; online, through “click-through” agreements; when you accept the terms of disclosures on your phone for certain applications or services; orally, in our stores or on the phone, including through interactive voice response, or implicitly, for example, when you purchase a product and ask that it be shipped to your home, consenting to our disclosure of your name and address to a third-party shipping company to complete delivery.

To the Primary Account Holder. We may disclose information about an account user to the primary account holder (the party financially responsible for the account). If a business, governmental agency, or other individual obtains service for you, that entity or individual is our customer, and we may provide information about you or your use of the service, products or devices to them or others at their direction.

Affiliates. We may share personal information and information that does not directly identify you with affiliated entities for approved business purposes. This may include payment history and transactional information.

Reach Mobile’s Service Providers. We may share personal information with third parties who perform services on our behalf.

Third Party Verification Services. We may share limited personal information (e.g., address, phone number) with non- Reach Mobile entities to assist with identity verification, and to prevent fraud and identity theft.

Other Third Parties. We may share information with other third parties, however you may opt out of this sharing. For example, we may share your information with other third parties to hear about their products and services. Use of the information you agree to share will be subject to those third parties’ separate privacy policies.

Disclosures to Third Party Application and Service Providers. You may choose to use services and products offered by third party providers through our Services or devices such as third party applications. When you leave our network you may also use mobile roaming services provided by third parties. Your use of such services and applications may result in these third parties collecting your personal information and obtaining information from Reach Mobile, including location information (when applicable). You may also choose to give personal information directly to third parties when using our Services. In each case, personal information that you give a third party will be subject to its terms, conditions and policies – not this policy. You should review a third party’s privacy policy and terms of service before providing your information or using the service.

Business Transfers.  Personal information about you may be disclosed as part of any merger, acquisition, sale of company assets or transition of service to another provider. In the unlikely event of an insolvency, bankruptcy or receivership, personal information may also be transferred as a business asset.

Protection of Reach Mobile and Others. We may access, monitor, use or disclose your personal information or communications to do things such as:

  • Comply with the law or respond to lawful requests or legal process
  • Protect the rights or property of us, our agents, members, our customers, and others including to enforce our agreements, policies and the Terms.
  • Respond to emergencies.

We maintain a variety of physical, electronic and procedural safeguards. These safeguards help protect your personal information from loss, misuse and unauthorized access, disclosure, alteration and destruction. Be sure to use a strong password to access your information on www.reachmobile.comor Reach Mobile app and not one you use for other services.


Reach Mobile does not knowingly collect personal information from children under the age of 13. You should be aware that if you purchase a Reach Mobile services device and allow a child under the age of 13 to use it, any information collected from the usage of that device will appear to be your personal information and treated as such under this Policy.

If you have any questions about Reach Mobile’s policies around children’s privacy, please contact Reach Mobile at or 1-844-445-3665.


In addition to the choices we offer you in the INFORMATION WE SHARE section above, we offer you the following choices regarding your information:

Withholding. You can choose not to provide us with certain information, but that may result in the inability to use certain features of our websites or receive certain products or services. Public forums are not intended for the disclosure of personally identifiable information. To the extent you provide personally identifiable information in any public forum, it is at your own risk.

Marketing Contacts. We offer you choices regarding how we contact you for marketing-related communications.

  • You may let us know that you do not want us to contact you for marketing purposes by contacting Reach Mobile at or 1-844-445-3665. You can also opt-out through the unsubscribe mechanism at the bottom of applicable emails.
  • If you register a do-not-contact request with us, we still may contact you for non-promotional purposes, such as emails or wireless messages related to your account or our ongoing business relations, or when you initiate the interaction.

Advertising. We do not control third parties’ collection or use of your information to serve interest-based advertising. You may be able to opt out of receiving personalized advertisements from companies who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. For more information about this practice and to understand your options, please visit: and You may also use TRUSTe’s Preference Manager at You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to, you can opt out of interest-based advertising permanently using a browser plugin.

Please note that if you opt out, you will continue to receive the same number of ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to content on a web page or based on other non-personal information. Please note that this opt-out is cookie-based. If you change computers or devices, change web browsers, or delete cookies, you will need to visit the aboutads site and opt-out again.

Do Not Track Policy. Your web browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites, web applications, and services (including behavioral advertising services) that you do not wish such operators to track certain of your online activities over time and across different websites. However, as the Internet industry is currently still working on Do Not Track standards, implementations and solutions, we do not recognize or respond to web browser “Do Not Track” signals or other mechanisms that provide you with the ability to exercise choice regarding the collection of personally identifiable information about your online activities over time and across third-party websites or online services.

Cookies and Other Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel. If you disable or refuse cookies, please note that all or some parts of the Services may then be inaccessible or not function properly.

Account Information. If you would like to change certain Reach Mobile account information, you may create an online account and manage your account online. For more information, visit www.


This privacy policy is subject to change. If we need to change our privacy policy at some point in the future, we’ll post the new policy promptly. When we change the policy we will give notice by changing the date it was last updated or as required by law. By using, you agree that your visit to our site and use of our Services abides by the information contained in our Terms of Use. This Privacy Policy was last updated December 14, 2018.


Reach Mobile shares personal information between Reach Mobile affiliates and marketing agents for our own marketing purposes.  Reach Mobile does not disclose customers’ personal information to third parties for the third parties’ direct marketing purposes without your consent. California residents may request the categories of personal information Reach Mobile sharedwithits affiliates during the previous calendar year, if any. To make such a request, please send an e-mail to or write tousat:  Reach Mobile, Suite 203, 2ndFloor, 285 Billerica Road, Chelmsford, MA 01824.


The policies indicated in this privacy policy will remain effective, even if the Terms and the other agreements between us are terminated and you are no longer using the Site or any of the other Reach Mobile Services.


If you have any questions about, or complaints that concern, this Privacy Policy please contact us at or 1-844-445-3665. If you prefer, you also may write us at Reach Mobile, Suite 203, 2ndFloor, 285 Billerica Road, Chelmsford, MA 01824.